Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Marc Goodman

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Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Build Reliability into Cloud Computing for SMBs

With IP networks taking on many new challenges from VoIP, rich multimedia and other high-bandwidth consuming and high-priority applications, SMBs need to be sure the network connectivity between their business and Cloud Computing provider is protected with controls for reliable Internet circuit availability, and for optimizing delivery of traffic to critical applications. To that end, managed service providers that outsource applications and network services for small-to-medium businesses (SMBs) within a cloud-computing environment are finding great value in protecting their I... (more)

Avoid Network Outages within SaaS and Cloud

A primary element of SaaS and cloud computing is the virtual datacenter or Virtual Platform Infrastructure (VPI). VPI refers to virtual machines and virtual platforms that rely on many additional physical and virtual infrastructure elements. Over the past few years, new infrastructure platforms such as virtual machines, virtual management, virtual switching/routing, virtual storage, and virtual system management have come together to help drive cloud computing. Virtual machine platforms such as VMware ESX and Microsoft Hyper-V are alluring technologies that have the promise of b... (more)